Salons include beauty salons, tanning studios and hairdressers are under increasing pressure to gain more market share locally and stay ahead of their local competitors. As part of this they are looking at offering their clients more products and services as customer loyalty is key in this industry. Customers who use their local salons for a particular service and more likely to buy one of these additional products and services from their regular salons than use a new one and therefore the industry has adapted to this trend.
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